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Evolve Evolution

Project Dashboard Kanban board tracking all issues by phase How to use the dashboard →

Active Sites

Evolve Chiropractic Clinical practice site (Cygnet, TAS) Coaching & Book Personal brand and transformation work

Strategy & Planning

Strategy Project context, two-site rationale Implementation Plan Phased checklist and dependencies Content Brief Per-page content requirements

Brand & Compliance

Brand Guide Voice, tone, visual identity AHPRA Guidelines Healthcare advertising compliance Asset Instructions Image and asset guidance Colour Palette Full spectrum palette reference

Operations

PMS Setup Practice management system comparison and config Patient Comms Onboarding, reactivation, and review templates Google Business Profile Claim, verify, and manage GBP listing

Launch & Technical

Launch Checklist Performance, testing, deployment steps Analytics Setup GA4 configuration with privacy settings Redirects URL mapping from old site

Research

AHPRA Compliance Strategy Compliant marketing strategies for chiropractic (2024–2026) Patient Education Consumer intent, clinical content, and digital validation Dual-Track Branding Brand architecture for regulated practitioner-authors Regional Healthcare SEO Local search strategy for Huon Valley and Cygnet Practice Operations & Growth Solo practice viability in regional Australia Origami Brand Metaphor Visual identity, journey mapping, and neurodivergent-friendly design

Developer

CLAUDE.md AI agent operating instructions README Project overview and quick start